My Followers Are Not Your Followers

My followers are not the same as your followers. With all of the summertime sales going on, and the hundreds of bloggers who publish posts every day, there's likely to be some overlapping. Although standing out and being unique is what makes all of us different, even if we're in the same niche(s). As over-saturated as this market may be, standing out is the most important thing you can do for your brand. Our followers aren't the same, and our readers expect different things from each of us.
TWEET: My Followers Are Not Your Followers: Standing out & Being Unique as a Blogger

We all have different target audiences.

Knowing who your target audience is is arguably one of the most important aspects of blogging. With every post you write, you have in mind how you're benefiting your specific audience. This could mean that even if you're promoting similar things to your audience as one hundred other bloggers, you aren't necessarily doing it in the same way or in the same tone of speech. For example, promoting a large-scaled sale, but promoting products you know your readers want to hear about, not just everything on sale.

Everyone has a personal touch.

No matter how similar blog topics may be, or how many bloggers in one niche there are, every single blogger can be differentiated between one another. All blog posts are angled differently, no matter how similar a topic may be.

People are drawn to different bloggers for different reasons.

Like I said, every blogger is SO different! Think about it for a second... are there any bloggers who are identical? No; even when I think of comparable bloggers in my head, I can still point out differences in a heart beat. Everyone has a different style - of writing, clothing, taste, etc - a different voice, a different perspective and a different life from one another. Brands are drawn to different bloggers for different reasons, too. Have you ever heard a "no" from a brand you pitched, even though your friend just signed a contract to work with them? It happens, and that's because every one of us is different.

Your unique voice sets the tone for every post on your blog. Are you quirky and offbeat, or more formal in your tone? Do you bang out statistics, or like to make your readers laugh while they drink their morning coffee? Even if your posts differ between all of these, your readers read your posts because they like your voice.

We all have different strengths.

Each and every blogger has different strengths - your strengths are what your readers love, and that's what you should pride yourself on. As hard as the comparison game can be, and wanting so badly to have strength in every department, at the end of the day your readers rely on you for what your blogging strengths are. If you struggle to find what said strength(s) are, think about how you can be unique. A lot of people feel as if bloggers posting about the same sale/topic or addressing the same concern is redundant and it can be, but if you showcase your strengths then there is no true comparison.

Tweet: If you showcase your strengths there is no true comparison.

You know what your readers want and look for.

Whether it be from reading your analytics, conducting a reader survey or asking on social media (Twitter polls are a GREAT tool!) you can find out what your readers like to see and what they want more of. Doing these things plus interacting and engaging with your readers ensures that you know exactly what you should post more of! Over the past few months, my style boards and tips have done well, along with promoting sales in fresh, not-so-common ways.
The more you use the tools you have at your fingertips, the better you'll know your readers and what makes them your readers.

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If you know what your readers like and know that every single one of us has a different take on everything no matter how similar two post topics may be, then you'll know that my followers are not the same as your followers. If you want to post about a popular topic even though it seems over done, do it; your take will be different than the others!
XOXO -A